Printed media kit for “the lifestyle quarterly for discerning, cultured Vancouverites” which profiles the publication’s brand, geographic distribution and partners, demographic reach, editorial content, advertising rates and ad specifications to prospective advertisers and media partners. *Select information has been obscured for privacy.
Media kit for “Canada’s premier lifestyle quarterly” which profiles the publication’s readership; distribution and circulation; editorial content; advertising opportunities, rates, and select partners; ad specifications, and environmental mandate to prospective advertisers and media partners. *Select information has been obscured for privacy.
Art direction, editorial layout, and infographics for Vancouver Magazine, the indispensable playbook to Canada’s most exciting city.
Art direction and editorial design for Canada’s largest regional magazine, Western Living. Western Living invites readers to stretch their imaginations about living in the West: beautiful homes, design ideas, amazing recipes and getaway guides with its readers.
Editorial design, illustration and infographics for a research paper that explores how national identity can be harnessed by a corporate identity and exported for profit through the case study of IKEA. Designed using IKEA’s corporate fonts and colours from the time of the report—Century Schoolbook and Futura.
A concept and prototype for a customizable-content, printed on-demand news magazine that aggregates reader-selected news content from online sources to reimagine printed newspapers for the digital age. The challenge? How to devise an editorial grid system which allows content of unknown word length and image quality to flow in both a logical and aesthetically pleasing way. Completed at the London College of Communication for a MA Graphic Branding & Identity thesis project in 2009.
Two promotional posters for display in Sandman Hotel Group properties that each advertise the chance to win a free vacation to a target audience of either over-worked business people or those aged 55 & up.
Variety of marketing collateral for the Sutton Place Hotels which follows a distinctive corporate style and which occasionally diverges from the style for special events & promotions.
A two by three foot typographic motivational poster.
Natalie Gagnon 